In recent years, health preservation has gradually penetrated into the daily life of young people, reflecting the rapid spread of health anxiety. Under the qualitative research paradigm, from the perspective of consumerism, this paper presents a more systematic and comprehensive presentation of the youth's daily health-preserving practice and psychological state.
Specifically, it includes the direct causes of health anxiety, that is, the pursuit of high standards of health and health risks, the virtual sense of self-improvement brought about by health care consumption, and the imbalance between cognition and behavior—punk health care and consumption-style life-saving, there is a dynamic and progressive relationship between the three.
The study focuses on the construction strategies of health anxiety, mainly including the "amplified" youth health crisis under consumerism, the over-medicalization of society under the influence of commercialization, and the group frenzy caused by "elite image" in the context of consumption. This conclusion adds cultural, constructive, and critical perspectives to research in the field of youth health in the context of consumerism.
Some studies believe that health anxiety is an emerging risk associated with the information age. Due to the characteristics of Internet health information, such as diverse sources, information overload, narrowing of conflicts and misleading, audiences are prone to ingest wrong information and cause self-diagnosis. Mindfulness-based cognitive therapy, cognitive-behavioral therapy, etc.
From the perspective of communication and linguistics, scholars have focused on the construction of the audience's health anxiety by medical advertising discourse strategies. Some studies have pointed out that the health discourse of medical advertisements evolves with the times, and gradually approaches fashion and aesthetics from disease-free and pain-free in the past, which is an important reason for the increasing popularity of health pursuit and health anxiety.
Other researches believe that the transmission of negative text emotional narratives by medical advertising texts is the main factor in the construction of health anxiety. The advertising text creates diseases that are suitable for gender roles through the stereotyping of social gender; by rendering health as the core competitiveness of modern individuals, it strengthens the audience's awareness of health risks
Generally speaking, the exploration of youth health anxiety in academic circles is relatively limited, and the space for discussion has yet to be explored. The current research is basically carried out under the paradigm of quantitative research, with text content analysis, scale measurement, and factor analysis as the main tools, focusing on relatively single factors, and the research conclusions are a little one-sided, more from a pragmatic orientation. The situation in which the object is located is not well cared for, and lacks a cultural, constructive and critical standpoint.