In my country, health food refers to the food that claims to have specific health care functions or the purpose of supplementing vitamins and minerals, that is, it is suitable for consumption by specific groups of people, has the ability to regulate body functions, is not for the purpose of treating diseases, and does not produce any acute, sub-substantial effects on the human body. Foods with acute or chronic hazards. The upstream of the health care product industry chain is raw material manufacturers, the midstream is the manufacturer, and the downstream of the industry chain is retailers, pharmacies, e-commerce, etc.
With the increase of per capita disposable income and the improvement of health awareness, consumer groups pay more attention to their own health, and the market demand for health care products has further increased. From 2010 to 2019, the scale of my country's health care product market has gradually expanded. Statistics show that in 2019, the size of my country's health care product market is about 178.5 billion yuan.
At present, the sales channels of my country's health care products industry are mainly direct sales, e-commerce and pharmacies. Due to the relatively short history of the health care product industry and limited brand awareness among consumers, the choice of health care product business channels has become the core of corporate competition.
Vitamins and dietary supplements are the main products sold
Health food should not use words related to success rate, efficiency, etc. when promoting health food. All domestic products that comply with health care products will have a blue hat logo. Blue hat products are health food signs approved by the State Food and Drug Administration. Products that apply for health food can indicate the health benefits of the product.
From the perspective of the proportion of products in the health care product industry, vitamins and dietary supplements account for a large proportion of the products in my country's health care product industry, accounting for about 91% of my country's health care product market; followed by health care products that focus on weight management efficacy and health , accounting for about 8%, and sports nutrition health products account for about 1%.